Frequently Asked Questions
GETTING STARTED
How do I know which finish is right for my space?
That’s usually where we start the conversation. The right finish depends on a few things — the room, the light, the overall design direction, and how you want the space to feel and function. Some finishes work better in certain rooms than others, and some are better suited to specific aesthetics. I’m happy to walk you through the options, show samples, and make a recommendation based on your specific space.
Do you offer samples or mockups before committing to a finish?
Yes. For most projects I provide physical samples or create a small test area so you can see how the finish looks in your actual space, under your lighting, before any decisions are finalized. Physical samples give you the most accurate representation — color and texture can look very different in person than in photos.
How far in advance do I need to book?
It varies depending on the time of year and current project load. Reaching out early is always a good idea, especially for larger or more complex projects. For smaller projects, turnaround can sometimes be within a few weeks or less — get in touch and I’ll let you know what’s possible.
Do you only work on full rooms, or can you work on a single wall or feature wall?
Both. Feature walls and accent walls are a significant part of what I do — they can completely transform a space without a full commitment. That said, I also work on full rooms and multi-room projects. There’s no minimum requirement.
Do you travel outside of Long Island?
Yes. I’m based in Huntington and primarily work across Long Island, but I take on select projects in New York City, the Hamptons, and surrounding areas depending on the scope of the work.
Do you work on commercial projects?
Yes. Commercial work is a significant part of what we do at Grandecco. We work with business owners, designers, architects, and developers on decorative wall finishes for restaurants, retail boutiques, salons, fitness studios, hotels, offices, and other hospitality and commercial environments — spaces where the atmosphere and finish quality are part of the overall experience. If you’re working on a commercial space, get in touch and we’ll discuss options.
WHAT IT’S LIKE TO WORK WITH GRANDECCO
What does the process look like from first contact to finished project?
It starts with a conversation — by phone or email, and usually an on-site visit depending on the project. We talk through the space, the finish options, and what you’re trying to achieve. I’ll bring samples so you can see and feel how different finishes look in person. After our meeting I’ll provide a written estimate with clear pricing and a proposed timeline. If you decide to move forward, you’ll place a deposit and we’ll schedule the work.
Before any work begins, I’ll create a sample using the exact color, product, and process planned for your project. I’ll show it to you on the first day to confirm everything looks right before we start.
The day before your project begins I’ll reach out to confirm the schedule. On the first day I’ll arrive at the agreed time, take photos of your space so furniture and artwork can be returned exactly where they were, and move and cover everything that needs protecting. Floors are covered, surfaces are masked, and delicate finishes like freshly painted walls or new wood floors get low-adhesive tape so nothing is damaged. Once everything is protected, I prepare the walls and apply the first coat.
Each day I’ll update you on progress and clean up the work area before leaving. When the project is complete, we’ll do a walk-through together to make sure you’re happy with the result. Then I remove all the masking, clean the space thoroughly, and put everything back in its place.
Do you provide written estimates?
Yes, always. Every project gets a written estimate that clearly outlines the scope of work, the materials being used, and the total cost.
How do you handle color and finish selection?
For most projects I provide physical samples or create a small test area on the actual surface so you can make an informed decision in your own space, under your own lighting. Photos and reference images are helpful starting points, but real samples are always more reliable.
How should I prepare my space before you arrive?
I’ll give you specific guidance when we finalize the project details. Generally, large furniture near the work area should be moved and the space should be accessible. I take care of wall preparation, covering floors, and protection of all surrounding surfaces and fixtures.
Will you leave a mess in my home?
No. Site protection is something I take seriously on every project. Before work begins, floors are covered, surfaces are masked, and anything that needs protecting is protected. At the end of each day the work area is cleaned up, and when the project is complete the space is thoroughly cleaned and returned to how it was when I arrived.
Do decorative finishes require special cleaning or care?
In most cases decorative finishes can be cleaned the same way an ordinarily painted wall would be — with a damp, clean, non-abrasive cloth. If something is accidentally spilled on the wall, a mild detergent can be used with very light pressure. If necessary, I will provide specific care guidance for your finish after the project is complete. If you ever have a question about cleaning a particular area I’m always available to help.
Are you insured?
Yes. I carry liability insurance. If you need a certificate of insurance for your contractor or building management, I can provide it.
How do I get a quote?
The easiest way is to fill out the contact form here with a brief description of your project and location. You can also call or text me at (631) 213-1987. I’ll follow up promptly to discuss the details and possibly set up a site visit.
VENETIAN PLASTER
What is Venetian plaster?
Venetian plaster is a traditional wall finish made from natural lime and marble dust, applied in thin layers and burnished by hand. The result is a surface with genuine depth, subtle movement, and a quality that changes with the light throughout the day. It originated in Italy and has been used in high-end interiors for centuries.
How is Venetian plaster made?
Limestone is heated in a furnace to produce lime powder. Water is added and the mixture is aged for a minimum of one year, resulting in slaked lime putty. That putty is then combined with marble powder to improve hardness and surface quality. Once applied to a wall, the plaster absorbs carbon dioxide from the air over time and gradually hardens back into its original stone form — which is part of what makes it so durable.
Where is the Venetian plaster sourced from?
The lime-based Venetian plasters I use are imported from Italy.
Is Venetian plaster only high gloss?
No — and this is one of the most common misconceptions. Venetian plaster can be finished anywhere from a soft matte to a deep, polished luster depending on the technique and product used. Much of the work I do is matte or satin. The finish is always discussed and agreed upon before work begins.
Is Venetian plaster available in custom colors?
Yes. I source plaster that can be color-matched to virtually any swatch or physical sample, including colors from Benjamin Moore, Sherwin Williams, Farrow & Ball, and others. If you have a color in mind, there’s a very good chance we can match it.
Is Venetian plaster durable?
Very. When properly applied, Venetian plaster is one of the most durable wall finishes available. Its lime-based composition actually hardens over time, becoming like stone as it cures. It’s resistant to everyday wear and, with proper sealing, handles moisture well in appropriate areas. It is designed to last a lifetime.
Is Venetian plaster breathable?
Yes. Lime-based Venetian plaster is naturally breathable and allows moisture vapor to pass through the wall rather than trapping it. This makes it a good choice for older homes and spaces where air quality and humidity management matter. It also contains zero or very low VOCs, making it one of the healthier options for interior finishes.
Can Venetian plaster be used in bathrooms?
Yes, with the right sealing system. Venetian plaster can be used on bathroom walls when properly sealed with a wax or topcoat designed for moisture-prone areas. It’s not recommended for direct shower interiors — for that, microcement is the better option — but it works beautifully on surrounding walls, vanity areas, and powder rooms.
Can Venetian plaster be applied over existing paint or drywall?
Yes, in most cases. Venetian plaster can be applied over properly prepared drywall, existing plaster, plywood, and other surfaces. The key is surface preparation — the wall needs to be clean, stable, and primed correctly before application begins. I assess every surface before starting to make sure the conditions are right.
What does the installation process look like?
The process varies depending on the product and finish, but generally it follows these stages: the space is masked and protected; walls are inspected, patched, and sanded as needed; a primer specifically designed for the plaster is applied; the plaster is troweled on in thin, consecutive layers with drying time between each coat; before the final layer fully dries, it’s burnished with a steel trowel to compress the surface and develop the finish; and finally a natural wax or sealer is applied to protect the surface from dirt, oils, and moisture.
How long does Venetian plaster take to apply?
Most small projects take between two and four days depending on the scale, the finish, and the amount of surface preparation required. Larger or more elaborate projects will take longer. I’ll give you a realistic timeline when we discuss your project.
How much does Venetian plaster cost?
Venetian plaster is a premium finish, and pricing reflects the materials, skill, and time involved. As a general reference point, professional installation typically ranges from $12 to $25 per square foot. Details such as project size, substrate condition, and finish type will all affect the final cost. High-gloss plaster and dark colors cost more than matte plaster and light colors. I price by project rather than strictly by square foot, so reach out for an accurate estimate.
Does Venetian plaster add value to a home?
Generally yes. High-quality decorative finishes are consistently associated with higher perceived value in luxury residential markets. Venetian plaster in particular has a strong luxury association and tends to make a strong impression on buyers and designers alike.
LIMEWASH
What is limewash?
Limewash is one of the oldest wall finishes in the world. It’s made from slaked lime mixed with water and natural mineral pigments. When applied to a wall, it soaks into the surface and bonds chemically — the lime reacts with CO2 in the air and hardens over time. The result is a soft, matte finish with naturally mottled, cloud-like color variation.
Is limewash the same as regular paint?
No. Limewash is breathable, mineral-based, and has a depth and variation that paint can’t replicate. It’s also free of VOCs and environmentally friendly.
Where does limewash work best?
Limewash works beautifully in living rooms, bedrooms, dining rooms, entryways, and on brick surfaces both interior and exterior. It has a warm, atmospheric quality that works especially well in spaces where you want the walls to feel present but not overwhelming. It’s not the ideal choice for direct shower areas or surfaces with constant water exposure.
Does limewash require a lot of maintenance?
Not much. For most surfaces, a gentle wipe with a damp cloth is all that’s needed for regular cleaning. In high-traffic areas or rooms with more moisture, some refreshing may be needed over the years.
Can limewash be applied over brick?
Yes — brick is actually one of the best surfaces for limewash. Because brick is porous, the limewash penetrates deeply and bonds well without needing primer. It’s also one of the most visually striking applications, especially on interior fireplaces and feature walls.
How is limewash different from Venetian plaster?
They’re both lime-based and both breathable, but they look and feel quite different. Venetian plaster is applied and burnished to create depth and a polished or semi-polished surface. Limewash is a thinner, wash-like application that creates a softer, more atmospheric, matte finish with natural variation. Limewash is applied with a brush, while Venetian plaster is applied with a trowel and therefore more labor-intensive and higher in cost. Both are beautiful — the right choice depends on the look you’re after.
How much does limewash cost?
Limewash is one of the more accessible decorative finishes we offer. Professional installation typically ranges from $6 to $9 per square foot for interior walls on a properly prepared surface. The final number depends on the size of the space, the condition of the substrate, and the complexity of the application. Get in touch for a project-specific estimate.
MICROCEMENT
What is microcement?
Microcement (sometimes called microconcrete) is a thin, cement-based coating applied by hand to create a seamless, continuous surface. It can go over walls, floors, showers, countertops, and more — and it bonds directly to most existing surfaces without requiring demolition or major renovation. The result is a clean, modern surface with no grout lines or joints.
Is microcement waterproof?
Yes, when properly sealed with a waterproofing system. Microcement with a waterproofing membrane and appropriate topcoat sealant is fully suitable for showers, wet walls, and other water-exposed surfaces. This is one of its biggest advantages over other decorative finishes.
Can microcement be applied over existing tile?
Yes. This is one of microcement’s most practical advantages. It can be applied directly over existing tile in most cases, which means you can completely transform a bathroom or kitchen without the mess and cost of a full tile removal. Proper surface preparation is still essential to ensure adhesion.
How durable is microcement?
Very durable when properly installed and sealed. Microcement is resistant to scratches, stains, and moisture. The longevity of the finish is closely tied to the quality of the installation and the products used — which is why professional application matters.
How do you maintain microcement?
Day-to-day maintenance is simple — mild soap and water is all you need. Avoid abrasive cleaners or rough scrubbing pads. In high-use areas, resealing every few years helps maintain the finish and extend its life. I provide care guidance after every project.
Is microcement a good choice for a bathroom renovation?
It’s one of the best options available for bathrooms that call for a clean, seamless look. The absence of grout lines means less maintenance and a much cleaner aesthetic. It works on walls, floors, and the shower itself when properly waterproofed, allowing for a fully continuous finish throughout the space.
How much does microcement cost?
Microcement is a premium finish that requires professional installation, quality materials, and multiple application stages. As a general reference point, a small bathroom with walls and ceiling typically starts around $6,500 when the substrate is properly prepared — larger spaces, floors, or additional preparation work will affect the final number. Get in touch for a project-specific estimate.
ROMAN CLAY
What is Roman Clay?
Roman Clay is a plaster-like wall finish made from natural clay, minerals, and pigments. It’s applied by hand in thin, overlapping layers with a trowel or putty knife, creating a smooth, velvety surface with subtle tonal variation. It has a matte, earthy quality that feels warm and grounded — closer in character to a natural stone than to paint.
How is Roman Clay different from Venetian plaster?
They’re related but distinct. Both are applied by hand in layers and both have natural depth and movement. Venetian plaster, made from lime and marble dust, is typically burnished to a harder, more impact-resistant surface and is available in sheens from matte to lustrous. Roman Clay has a softer, more matte and organic finish — less formal, more earthy. It’s a good choice for spaces where you want texture and warmth without the more refined look of polished plaster.
Where does Roman Clay work best?
Living rooms, bedrooms, dining rooms, home offices, and feature walls. It’s also increasingly popular in retail and hospitality spaces where a warm, artisan feel is part of the brand identity. It’s not recommended for direct shower areas or exterior surfaces — for wet areas, microcement is the better choice.
Is Roman Clay eco-friendly?
Yes. It’s made from natural ingredients, contains zero or very low VOCs, and is breathable — meaning it allows moisture to pass through the wall rather than trapping it. It’s a good option for clients who prioritize healthy, sustainable interior materials.
How much does Roman Clay cost?
Roman Clay is more expensive than limewash but less expensive than Venetian plaster. Professional installation typically ranges from $9 to $12 per square foot depending on the size of the space, surface condition, and finish details. Get in touch for a project-specific estimate.
BRICK WHITEWASHING, LIMEWASH & GERMAN SCHMEAR
What is brick whitewashing and limewash?
Brick whitewashing is the application of a diluted mineral-based wash directly onto brick. It lightens and softens the appearance of the brick while allowing the natural texture and variation to show through. The result is warmer and more refined than raw brick, without looking painted or covered. It works on both interior and exterior brick surfaces.
What is German Schmear?
German Schmear is a technique where a mortar-like mixture is applied over brick in varying amounts of coverage across the surface, so that the brick is completely covered in some areas and exposed in others. The result is a heavier, more textured look than limewash — closer to a European farmhouse or coastal aesthetic. It can range from subtle to dramatic depending on how it’s applied.
What’s the difference between brick limewash and German Schmear?
Limewash is thinner and more translucent — it washes color over the brick while keeping most of the texture visible. German Schmear is thicker and more opaque in areas, giving a more layered, textured appearance. Both preserve the underlying brick character, but they produce quite different results visually. I’m happy to show examples of each to help you decide.
Will this finish chip or peel like regular painted brick?
No. We use Romabio mineral-based products exclusively for brick limewash and whitewash applications. Because the finish penetrates the surface of the brick rather than sitting on top of it as a film, it doesn’t chip or peel the way paint does.
Can the finish be removed from brick?
It’s not easily reversible once applied to porous brick. Because the material bonds chemically with the surface, full removal would require significant effort. This is worth keeping in mind before committing.
Are these finishes suitable for exterior brick?
Yes. Limewash has been used on exterior brick for centuries and handles weather well due to its breathable, natural composition. It’s far better for masonry in the long term than film-forming paints, which can trap moisture and cause serious damage over time.
How much does brick whitewashing cost?
Pricing depends on the size of the surface, the condition of the brick, and the finish being applied. A simple whitewash on a small interior fireplace starts around $700. Larger surfaces, exterior applications, or more involved finishes will vary from there. Get in touch for a project-specific estimate.
FAUX & DECORATIVE FINISHES
What kinds of decorative finishes do you offer?
Glazing, wood graining, antiquing, strie, patinas, and other custom techniques. These finishes can be applied to walls, furniture, cabinetry, and architectural elements. They range from subtle and understated to bold and expressive depending on the look you’re going for.
What is wood graining?
Wood graining is a technique where paint and glaze are applied and then manipulated with tools to replicate the look of natural wood grain on a non-wood surface. It’s commonly used on doors, trim, columns, and cabinetry — often to match existing woodwork or to create the appearance of a premium wood species at a fraction of the cost.
What is glazing?
Glazing involves applying a translucent layer of color over a base coat, which creates depth, dimension, and a layered quality that flat paint can’t achieve. It’s often used to add warmth, age, or visual interest to walls and architectural elements.
Are decorative finishes expensive?
It depends on the technique, the surface area, and the complexity of the work. Decorative finishes range more widely in price than plaster-based finishes — some techniques are quite accessible while others are more labor-intensive. I’m happy to discuss what’s realistic for your budget.
MURALS & CUSTOM LETTERING
Do you paint original murals?
I install and execute murals rather than originating the illustration or artwork from scratch. I work from provided artwork, design direction, or digital mockups — scaling, transferring, and painting the design onto the surface with precision. For clients who need an original illustration designed, I can recommend graphic designers or help develop a simple concept layout for approval.
What kinds of spaces are murals best suited for?
Murals work well in both residential and commercial settings — living rooms, entryways, children’s rooms, nurseries, restaurants, retail boutiques, salons, offices, and hospitality environments. For businesses in particular, a well-executed mural or lettering installation becomes an instant focal point and a highly shareable element of the space.
Do you do hand lettering and signage?
Yes. Hand lettering, custom signage, and typographic wall graphics are part of what I offer. This includes both painted lettering and larger-scale typographic installations for commercial and residential interiors.
How does the process work for a mural or lettering project?
We start with a conversation about the space, the concept, and the desired outcome. If you have existing artwork or a clear direction, we build from that. If not, I can help develop a layout or refer you to a graphic designer. From there I’ll provide a mockup using the design and an actual photo of your space for approval before any work begins on the wall.
GENERAL QUESTIONS
What’s the difference between all these finishes — how do I even begin to choose?
Most people don’t know where to start — and that’s exactly what the first conversation is for. A few general guidelines: if you want something with depth, movement, and a refined quality — whether polished and high-gloss or soft and matte — Venetian plaster is one of the most versatile options available. If you want something more atmospheric and organic with natural color variation, limewash or Roman Clay tend to be the better fit. If you need a waterproof surface for a bathroom or shower, microcement is the one. For everything else, the details of your specific space — the light, the existing design, the feeling you’re after — will all determine what works best.
Can these finishes be applied over existing paint?
In most cases yes, with proper preparation. Painted walls typically need to be patched, filled, sanded, and primed before a decorative finish will adhere properly and look its best. I assess every surface before starting and will flag any preparation needs upfront so there are no surprises once work begins.
Are these finishes safe for homes with children or pets?
Yes. The lime-based finishes — Venetian plaster, limewash, and Roman Clay — are made from natural materials and contain zero or very low VOCs. They’re among the healthiest options available for interior surfaces. Microcement has very low VOC content as well. All of the finishes we install are safe once dry and cured.
Can damaged or repaired areas be touched up?
It depends on the finish. Some finishes and colors, like a light-colored limewash, are relatively easy to touch up. Others, like a high-gloss Venetian plaster, require more care to match seamlessly. I discuss this with every client before the project begins so expectations are clear — and I will not recommend a finish that I don’t believe is suitable for a specific area.